  :root{
    --ink:#14181C;
    --ink-soft:#4A4F55;
    --parchment:#F1ECDF;
    --parchment-2:#E9E2D0;
    --teal:#2C534A;
    --bronze:#B08A4E;
    --line:#D8CFB8;
    --line-dark:#33403C;
  }
  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    background:var(--parchment);
    color:var(--ink);
    font-family:'IBM Plex Sans', sans-serif;
    font-weight:400;
    line-height:1.55;
    -webkit-font-smoothing:antialiased;
  }
  h1,h2,h3,.serif{
    font-family:'Fraunces', serif;
    font-weight:480;
    margin:0;
    letter-spacing:-0.01em;
  }
  a{color:inherit;}
  .wrap{
    max-width:1040px;
    margin:0 auto;
    padding:0 32px;
  }
  @media (max-width:640px){
    .wrap{padding:0 22px;}
  }

  /* header */
  header.top{
    padding:26px 0 22px;
    border-bottom:1px solid var(--line);
  }
  header.top .wrap{
    display:flex;
    justify-content:space-between;
    align-items:baseline;
    flex-wrap:wrap;
    gap:8px;
  }
  .wordmark{
    font-family:'Fraunces', serif;
    font-size:19px;
    font-weight:560;
    letter-spacing:-0.01em;
  }
  .tag{
    font-size:13px;
    color:var(--ink-soft);
  }

  /* hero */
  .hero{
    padding:88px 0 76px;
    opacity:0;
    transform:translateY(14px);
    animation:rise .9s ease-out .1s forwards;
  }
  @keyframes rise{
    to{opacity:1; transform:translateY(0);}
  }
  @media (prefers-reduced-motion: reduce){
    .hero{animation:none; opacity:1; transform:none;}
  }
  .hero h1{
    font-size:clamp(34px, 5.4vw, 54px);
    line-height:1.12;
    max-width:15ch;
  }
  .hero .lede{
    margin-top:26px;
    font-size:18px;
    color:var(--ink-soft);
    max-width:52ch;
  }
  .cta-row{
    margin-top:36px;
    display:flex;
    align-items:center;
    gap:18px;
    flex-wrap:wrap;
  }
  .btn{
    display:inline-block;
    background:var(--ink);
    color:var(--parchment);
    text-decoration:none;
    font-size:15px;
    padding:13px 24px;
    border:1px solid var(--ink);
    transition:background .18s ease, color .18s ease;
  }
  .btn:hover{
    background:transparent;
    color:var(--ink);
  }
  .cta-note{
    font-size:13.5px;
    color:var(--ink-soft);
  }

  /* experience-band portrait */
  .cred-grid{
    display:grid;
    grid-template-columns:230px 1fr;
    gap:48px;
    align-items:start;
  }
  @media (max-width:760px){
    .cred-grid{
      grid-template-columns:1fr;
      gap:34px;
    }
  }
  .cred-portrait{
    position:relative;
    width:100%;
    max-width:230px;
  }
  @media (max-width:760px){
    .cred-portrait{max-width:172px;}
  }
  .cred-portrait::after{
    content:"";
    position:absolute;
    inset:11px -11px -11px 11px;
    border:1px solid var(--bronze);
    z-index:0;
  }
  .cred-portrait img{
    position:relative;
    z-index:1;
    display:block;
    width:100%;
    height:auto;
    filter:grayscale(32%) contrast(1.03);
  }

  /* dark bands */
  .band-dark{
    background:var(--ink);
    color:var(--parchment);
    padding:64px 0;
  }
  .band-dark .eyebrow{
    font-size:13px;
    color:#B9B2A0;
    margin-bottom:28px;
  }
  .cred-para{
    font-family:'Fraunces', serif;
    font-weight:340;
    font-size:clamp(19px, 2.4vw, 24px);
    line-height:1.55;
    max-width:62ch;
    color:#EDE8DA;
    margin:0 0 24px;
  }
  .cred-para:last-of-type{margin-bottom:0;}
  .cred-para .hl{
    color:var(--bronze);
    font-style:italic;
  }
  .cred-sub{
    margin:28px 0 0;
    font-size:14.5px;
    line-height:1.6;
    color:#B9B2A0;
    max-width:60ch;
  }
  .cred-org{
    font-family:'Fraunces', serif;
    font-size:18px;
    font-weight:480;
  }

  /* section generic */
  section.plain{
    padding:72px 0;
    border-bottom:1px solid var(--line);
  }
  .section-head{
    font-size:14px;
    color:var(--teal);
    margin-bottom:22px;
    font-weight:500;
  }
  section.plain h2{
    font-size:clamp(26px, 3.2vw, 34px);
    max-width:20ch;
    margin-bottom:38px;
  }

  /* offer two-col */
  .offer-cols{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:44px;
  }
  @media (max-width:640px){
    .offer-cols{grid-template-columns:1fr;}
  }
  .offer-cols h3{
    font-size:16px;
    font-family:'IBM Plex Sans', sans-serif;
    font-weight:600;
    margin-bottom:14px;
  }
  .offer-cols ul{
    margin:0;
    padding:0;
    list-style:none;
  }
  .offer-cols li{
    padding:10px 0;
    border-top:1px solid var(--line);
    font-size:15.5px;
    color:var(--ink-soft);
  }
  .offer-cols li:first-of-type{border-top:none;}
  .col-do .cred-org{color:var(--teal);}

  /* how it works */
  .steps{
    display:flex;
    flex-direction:column;
  }
  .step{
    display:grid;
    grid-template-columns:52px 1fr;
    gap:18px;
    padding:24px 0;
    border-top:1px solid var(--line);
  }
  .step:last-child{border-bottom:none;}
  .step-num{
    font-family:'Fraunces', serif;
    font-size:20px;
    color:var(--bronze);
  }
  .step-title{
    font-size:17px;
    font-weight:600;
    margin-bottom:5px;
  }
  .step-desc{
    color:var(--ink-soft);
    font-size:15px;
    max-width:56ch;
  }

  /* who for */
  .who p{
    font-size:16.5px;
    color:var(--ink-soft);
    max-width:60ch;
    margin:0 0 14px;
  }
  .who p:last-child{margin-bottom:0;}

  .credential-note{
    font-size:14.5px;
    color:var(--ink-soft);
    border-left:2px solid var(--bronze);
    padding-left:16px;
    max-width:56ch;
  }

  /* the honest case */
  .prose-block p{
    font-size:16.5px;
    color:var(--ink-soft);
    max-width:64ch;
    margin:0 0 18px;
  }
  .prose-block em{
    font-style:italic;
    color:var(--ink);
  }
  .mini-label{
    font-size:13px;
    color:var(--teal);
    font-weight:500;
    margin:26px 0 2px;
  }
  .partner-list{
    list-style:none;
    margin:6px 0 26px;
    padding:0;
    max-width:60ch;
  }
  .partner-list li{
    position:relative;
    padding:11px 0 11px 24px;
    border-top:1px solid var(--line);
    font-size:15.5px;
    color:var(--ink-soft);
  }
  .partner-list li:first-child{border-top:none;}
  .partner-list li::before{
    content:"";
    position:absolute;
    left:0;
    top:18px;
    width:7px;
    height:7px;
    background:var(--bronze);
  }
  .pullquote{
    font-family:'Fraunces', serif;
    font-weight:340;
    font-size:clamp(20px, 2.6vw, 26px);
    line-height:1.5;
    color:var(--ink);
    max-width:42ch;
    border-left:2px solid var(--bronze);
    padding-left:24px;
    margin-top:36px;
  }
  .pullquote .q{
    color:var(--bronze);
    font-style:italic;
  }

  /* contact band */
  .band-contact{
    background:var(--ink);
    color:var(--parchment);
    padding:80px 0 60px;
  }
  .band-contact h2{
    font-size:clamp(26px, 3.6vw, 38px);
    max-width:16ch;
    margin-bottom:24px;
  }
  .band-contact .lede{
    color:#C9C2AE;
    max-width:52ch;
    font-size:16px;
    margin-bottom:32px;
  }
  .contact-link{
    font-family:'Fraunces', serif;
    font-size:22px;
    color:var(--bronze);
    text-decoration:none;
    border-bottom:1px solid transparent;
  }
  .contact-link:hover{border-bottom-color:var(--bronze);}

  footer{
    padding:26px 0 40px;
    background:var(--ink);
  }
  footer .wrap{
    display:flex;
    justify-content:space-between;
    flex-wrap:wrap;
    gap:8px;
    color:#8B8577;
    font-size:12.5px;
    border-top:1px solid var(--line-dark);
    padding-top:20px;
  }
  footer a{
    color:#B9B2A0;
    text-decoration:none;
    border-bottom:1px solid transparent;
  }
  footer a:hover{border-bottom-color:#B9B2A0;}
  .footer-right{
    display:inline-flex;
    align-items:center;
    gap:14px;
  }
  .social-icon{
    display:inline-flex;
    align-items:center;
    justify-content:center;
    color:#8B8577;
    border-bottom:none !important;
    transition:color .18s ease;
  }
  .social-icon:hover{color:var(--bronze);}
  .social-icon svg{
    width:18px;
    height:18px;
    fill:currentColor;
    display:block;
  }
  .contact-secondary{
    margin:20px 0 0;
    font-size:15px;
    color:#C9C2AE;
  }
  .contact-secondary a{
    color:var(--bronze);
    text-decoration:none;
    border-bottom:1px solid transparent;
  }
  .contact-secondary a:hover{border-bottom-color:var(--bronze);}
